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The Push

By: Ian Akers CEO

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Throughout their careers so many of our business events industry friends have known the path to successfully delivering on the long stretch of events and activations throughout the first half of the calendar year, is to wrap with two of the busiest months of the entire year; May and June. Just when kids are starting to get out of school, and summer plans are lingering on the horizon, there are still a number of events to complete before you can take that much deserved break. But don’t fret. The smell of sunscreen and feeling of the sand between your toes will be here in no time.


Some tips I learned along the way.

First, take some deep breaths, stay hydrated, and realize that everyone else around you is likely also as busy as you are right now. Getting flustered and edgy isn’t going to make that next event smoother, or more successful, or you feel any better. The folks in your day to day world are going to be there to make things easier for you along the way if you continue to treat them with the kindness and grace that we all deserve.


My next suggestion is to lean into your processes for consistency and clarity. When we are at our busiest, it is easy for folks to skip or rush through process meetings to save time. Ultimately, staying disciplined to these cadences will help avoid mishaps that you certainly won’t have the time or energy to deal with if something gets overlooked.


And always focus on your team. Whether you lead an organizational team, or are a collaborator on project teams, reach out to see how your friends and colleagues are doing and holding up. Checking in with each other goes a long way to helping everyone feel we are all in it together. Especially in the middle of the The Push.

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